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Priyum Macwana
Researcher, Strategist & Designer
A research and design project done for client - Asian Paints India
My role: Contextual Research, Landscape Research, Design Strategy, Execution, Collaboration
The team at Asian Paints had a goal to launch their business in the state of Gujarat, India. To achieve this, we collaborated and created a Colour Book inspired by the culture of Gujarat. Link to the book.
Research Deck - The themes for the various colour schemes were assimilated from this.
Layout Design process dump
Wall stencils created for the book
New York
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